Product Managers are constantly evaluating how to improve the customer experience. They use data in order to understand their product’s performance and make changes to improve it. While understanding the data as a product manager is fairly challenging,...
Data Storytelling
Say Their Names: Ida B Wells and the Humanizing of Data
Ida B. Wells-Barnett was an American investigative journalist, educator, and early leader Ida B. Wells-Barnett was an American investigative journalist, educator and early leader in the civil rights movement. Born July 16, 1862 she dedicated most of her life combating...
How W.E.B Du Bois Used Data Visualization to Debunk Social Darwinism and Tell A Story of Resilience
William Edward Burghardt Du Bois was a well-known writer, sociologist, historian, and civil-rights activist. He was born on Feb 23, 1868, in Great Barrington, Massachusetts, and grew up in a relatively tolerant and integrated community. He completed his graduate...
HOW DATA IS HELPING LEAF PEEPERS PLAN THE PERFECT FALL TRIP
Happy Fall! Fall is my favorite season and living in the Northeastern region of the Continental US I look forward to chillier days and leaves changing. I enjoy seeing what Albert Camus describes as “Second Spring” where the leaves are a vibrant red, yellow, and...
Transforming Your Data Into a Compelling Story
One question I often get asked teaching Storytelling with Data is, “What is the difference between data visualization and data storytelling?” This is a valid question. Industry-wide there has been a significant focus on perfecting and simplifying data visualization,...
How Product Managers Build A Data Story
As businesses operate more digitally with fewer brick-and-mortar locations, product managers have the potential to play a more strategic role in driving revenue growth for their companies. Leading a cross-functional team to ship features is what most PMs do. But the...
Using Business Intelligence to Tell Your Product’s Performance Story
Editor’s note: The following is a guest post by Chartio. If you’re interested in writing a piece for us, contact gaby@productschool.com Product Managers are constantly evaluating how to improve the customer experience. They use data in order to understand their...
Three Lessons I’ve Learned From Telling Stories With Data
We’ve all had projects we were excited to start. I remember an assignment to do a profile analysis on our millennial customers with the goal of comparing sales and churn to our overall base. My gears were clicking on all cylinders! I would compare sales by...
Three Reasons Why Storytelling is Important in Business
Photo Credit: Suzy Hazelwood (Pexels.com) The students in my Storytelling with Data course were recently given the assignment to create a storyboard to discuss their analytical proposal with a marketing team. Most of the class struggled with this assignment. They...
How W.E.B Du Bois Used Data Visualization to Create an Effective Argument
Four essential steps to effective persuasion. W.E.B. Du Bois — Writer, sociologist, historian, and civil rights activist. William Edward Burghardt Du Bois was a well-known, writer, sociologist, historian, and civil-rights activist. Commonly known as W. E. B. Du Bois...

Drawings by Ian Long